GUIDED TOUR: in the ways of half a century of history of the first hotel-school of latin américa

This work is the result of experiences lived during the stages of the project "Interpreting the ways of the HotelSchool Senac Grogotó: thematic routes as tools to promote the appreciation of the history and heritage preservation in Senac unit in Barbacena-MG." The project was developed under the extension program of the Technology School of Senac Minas, together with the graduation courses of technology in hospitality and gastronomy. The project is characterized by offering thematic routes, structured as a guided tour, which are conducted by students of the institution in order to present the history and the heritage of the hotel, aiming to sensitize students, guests and other social groups in the community. The development of research and data collection took place between July 2016 and July 2017, and currently the project is still active, with the visits already implemented, as will be seen in the topic Methodology. The methodology used was the exploratory research and intervention research. For this, information was collected from various sources of research that enabled the formatting of a tour script, which was categorized and sectorized. Within this context, it was aimed through the formatting of the guided tour the consolidation of guidelines and methodologies for the reception of groups. This initiative intended to professionalize and expand the visitation to the complex of Hotel School Grogotó. The consolidation project in Barbacena Senac unit is an effective strategy to publicize the heritage and also the educational expertise of the institution, especially in the theme of hospitality. As a result, it provided the recognition and revaluation of historical and cultural aspects of the 1 Hotel-School in Latin America, offering to Barbacena community and other interested parties educational and entertainment opportunities. The guided tour is formatted in seven points of interpretation, and along the route the places of the Hotel-School that present as relevant spaces in the professional technical training since the year 1960 are visited. In this sense, the project contributes to creating places for students and teachers to experience and materialize the Aceito 16/Out/2020 Publicado 15/Jun/2021 a Master Faculdade Senac Minas icobuci@gmail.com b Master – Faculdade Senac Minas c Graduation Faculdade Senac Minas DOI: https://doi.org/10.14210/at.v6n1.p59-66 ©2021 autores. Publicado por Univali Esse artigo é de livre acesso sob a licença KEYWORDS

offering thematic routes, structured as a guided tour, which are conducted by students of the institution in order to present the history and the heritage of the hotel, aiming to sensitize students, guests and other social groups in the community. The development of research and data collection took place between July 2016 and July 2017, and currently the project is still active, with the visits already implemented, as will be seen in the topic Methodology. The methodology used was the exploratory research and intervention research. For this, information was collected from various sources of research that enabled the formatting of a tour script, which was categorized and sectorized. Within this context, it was aimed through the formatting of the guided tour the consolidation of guidelines and methodologies for the reception of groups. This initiative intended to professionalize and expand the visitation to the complex of Hotel School Grogotó. The consolidation project in Barbacena Senac unit is an effective strategy to publicize the heritage and also the educational expertise of the institution, especially in the theme of hospitality. As a result, it provided the recognition and revaluation of historical and cultural aspects of the 1 st Hotel-School in Latin America, offering to Barbacena community and other interested parties educational and entertainment opportunities. The guided tour is formatted in seven points of interpretation, and along the route the places of the Hotel-School that present as relevant spaces in the professional technical training since the year 1960 are visited. In this sense, the project contributes to creating places for students and teachers to experience and materialize the

Introduction
The objective of this project is to strategically explore the history and heritage of the first Hotel-School of Latin America, in order to format a product based on theoretical and methodological guidelines for the structuring of interpretative itineraries related to the historical and cultural heritage. Thus, it is highlighted the offering of interpretative tours in the complex of Hotel School Senac Grogotó as cultural heritage of the city of Barbacena, aiming to sensitize students, guests and the local community for the recognition and perception of this environment, establishing emotional ties and transforming this space into an identity of the city.
The Hotel-School Senac Grogotó is part of the complex of the Faculty of Technology Senac Minas in Barbacena-MG, therefore, it is part of the institution to which the extension project is linked. Thus, with the physical proximity and easy access to the premises, documents and history of the place, the object of study was chosen. The Hotel is an element of historical relevance for tourism, not only in Minas Gerais, but also for the country. In this way, the historical aspect was added to the choice of the object.
It should be noted that the history of the Hotel-School Senac Grogotó began in the 1950s, along with the preservation measures of the colonial cities of MG. Such measures, supported by former governor Juscelino Kubitschek, sought to move tourism from the so called "cities of the waters", such as Caxambú, Lambari and São Lourenço. In order to achieve this objective, the extinct Hidrominas autarchy was created, which had as one of its functions, to stimulate and regulate tourism to the cities of the waters.
To reach these cities, Barbacena acted as a geographic link, since it is located between large capitals, such as Rio de Janeiro and Belo Horizonte. This Hotel started its activities as a Hotel-School in 1968, and since then it has always offered several courses in the hospitality area. In addition to this educational bias, the Hotel has built its brand as a heritage of the city of Barbacena over the years. Today, the Hotel-Escola is recognized as a municipal heritage, registered by the local council.
Thus, in this scenario of more than half a century of performance in tourist accommodation and its infrastructure for the education of hospitality, the project 'Guided visit: along the paths of half a century of history of the first hotel-school in Latin America' was structured, as described in this article.
Tourism presents itself as an essential element for the development and maintenance of the hotel activity and depends on strategies that motivate visitation and permanence in destinations.
The guided tour at the hotel is an effective strategy to disseminate and enhance the historical heritage and also the educational expertise of the institution, offering visitors a differentiated and enriching experience.
In this context, the appreciation of the material and immaterial heritage of the Hotel-School a Senac Grogotó is highlighted as a form of entertainment for guests and tourists, as well as an opportunity for the external and internal community to better understand the heritage and history of the hotel, thus boosting the practice of tourist activity in the city and region. In a broader perspective, the Hotel-Escola Senac Grogotó has potential as an attractive and cultural heritage of the city, especially for its historical heritage, which contributes to the visitors' interest in knowing its history.
The article is divided into five sections. It brings this first introduction, which presents the object of study and objectives of the work. In the second section we discuss the characterization and relevance of the project. The third section describes the methodology used. The fourth section deals with the analysis of the results, such as the nature of the experience, the target audience and the main design features. Finally, we point out the practical implications, the impacts of this experience and the conclusions.

Problem and Relevance
Applied Tourism ISSN: 2448-3524 https://siaiap32.univali.br/seer/index.php/ijth/index Regarding the situation to be presented in the case of this extension project, it is understood that there is no specific problem to be solved. What exists is a social context with which one intends to interact, meeting social needs and promoting the exchange between the College Senac Minas and the society of Barbacena, a social reality with which this project dialogues. This experiment aims to answer the need to approach of this space with the community, and the improvement and professional development of students. Thus it provides opportunities to students to interpret the heritage, plan products and tourism services, structure thematic tours and experience the practice as monitors of the guided tours in the created itineraries.
It is considered that the social intervention perspective   In other words, the script is a route with historical context that carries cultural and heritage identification, and the Hotel School Senac Grogotó is recognized for its excellence in gastronomy, being one of the cultural

Results
The tour described above was implemented in the Hotel School Senac Grogotó, Barbacena, Minas Gerais.
The target audience reached with the project were students and staff, the academic community Barbacena and tourists and visitors of the Hotel School Senac Grogotó. Thus, as we will see next, the experience has characteristics such as reproducibility, low cost, interdisciplinarity and provides memorable experiences.
Regarding replicability, this project is entirely possible, considering that its format followed a consolidated theoretical basis that enables the structuring with methodological bases and guidelines that can be replicated in similar scripts. Visiting itineraries are justified by new opportunities for tourist activity. For a script to be developed it must be based on something representative, such as culture, local identity or heritage.
According to the Ministry of Tourism (2010, p.31) "The routing process is therefore a way of ordering a set of specific thematic tourist attractions for promotion and marketing in the market, making it adistinct tourist option". In this context, it is understood that with the basic and methodological application already consolidated in this project, one can adapt to local specificities and repeat the experience in other contexts.
In addition to replicability, it is noteworthy that the proposal is presented in this project implies the execution in a low total cost. For the execution of the project few resources were used, considering the financial resources were used initially for the production of information boards and payment of scholarships for two participating students: the other monitor students work voluntarily. Thus, the project needs little investment.
Promotion and advertising can be done through actions already established in the planning of the organization.
In addition to the low costs involved in the development, the creation and consolidation of new itineraries make it possible to increase visitation rates, stay rates and average tourist spending at destinations, resulting in the immediate creation and expansion of jobs and, therefore, as a consequence of the medium and long term, the promotion of social inclusion, a better income

Attachments
Interpretative Panels pillars that are addressed during the tour. Therefore, these activities provide memorable experiences for tourists, visitors and guests of the Hotel School.

FINAL CONSIDERATIONS
From the perspective of the impact that experience produces it is expected that this project will contribute to the transformation of the local community through