THE SOCIAL STRUCTURE OF A VIRTUAL COMMUNITY AND THE CONSEQUENCES FOR THE E-MARKETER

Stefano Pace

Resumo


The aim of this work is to analyse the social dynamic of a virtual
community of consumption and the way in which this influences the marketing strategy
and approach of a company.

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DOI: http://dx.doi.org/10.14210/alcance.v10n3.p559-573

Direitos autorais 1969 Revista Alcance

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